Motion that guides the eye

Animation can explain a product, suggest an action or connect two interface states. Plan these roles early so motion becomes part of the story, rather than decoration added at the end.

A product story needs focus. One expressive transformation works better than several competing moving objects. Scale, light and camera angle can reveal materials and construction without lengthy descriptions.

The same scene faces different constraints on a phone. It must fit a narrow screen, gestures must stay predictable and controls should leave the product visible. Mobile needs its own composition, not a smaller desktop layout.

Finish with performance and accessibility checks. Compress images, load heavy scenes when needed and respect reduced-motion preferences. Content and actions must remain clear with animation disabled.